Diesel is an iconic and successful lifestyle brand founded by Renzo Rosso in 1978 with the intention of creating the world's most innovative denim. The brand was born from the idea of universality, the desire to give the label a simple, effective name that could be pronounced in the same way all over the world, and the desire to create a product line that would be an alternative to those that already existed. Since its founding, Diesel has undergone astounding growth and has evolved from a pioneering leader in denim to establish itself in the world of quality casual wear, becoming a real alternative to traditional luxury brands. A brand synonymous with passion, individuality and self-expression. Discover the products of the new collection here!