Fray is a brand of exclusive and elegant tailored shirts, founded in 1962 by Lucia Pasin, who opened an artisan workshop in the historical centre of Bologna. The company grew and moved to its headquarters in Casalecchio di Reno, bringing with it the heritage of traditional craftsmanship and meaningful stylistic content. The manual work of the expert craftsmen is exalted, who still carry out the hand-made finishing of the garments. The models are made from a wide selection of fine fabrics and cottons of different weights, declined in a rich and graceful kaleidoscope of colours, with classic prints, delicate patterns and Australian mother-of-pearl buttons. Fray products are aimed at the educated and enterprising, refined man who considers the shirt as a second skin to be worn with style.