Calabrian designer Giuseppe Di Morabito, born in 1992, founded his eponymous brand in Milan in 2015. The brand takes inspiration from the art, iconography and aesthetics of past eras and reinterprets them in a contemporary and international key. The designer plays with a sense of elegant whimsy, creating garments that range from ready-to-wear to more sophisticated. The brand's key garments, such as ethereal blouses and fluttering dresses, appeal to a young female audience that rejects classic ideals of femininity. The Giuseppe di Morabito Donna line is characterised by strictly Made in Italy tailoring, the use of high quality fabrics and a refined choice of embroidery.